Flying WILD's focus on migratory birds is designed to inspire young people to discover more about the natural world. It encourages middle school students to get involved in activities that promote environmental learning and stewardship. The Flying WILD program places special emphasis on reaching urban schools with student populations that traditionally receive few opportunities to participate in environmental education initiatives.

By providing teachers with educational tools and partnerships, the Flying WILD program encourages the integration of bird education and conservation activities into the school curriculum in an engaging, successful, and academically purposeful manner. In addition to the Flying WILD: An Educator's Guide to Celebrating Birds, Flying WILD offers training for educators to implement the program in their schools. This approach empowers teachers, students, school administrators and community organizations to tap into the services and resources provided by the network of bird experts, bird organizations, and environmental professionals assisting with the Flying WILD initiative.